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Question: 1.

Give examples of companies that have improved their market position market leader by dramatically shifting customer selection patterns? What is Sony's core competence and how is it incorporated in to their products?

Question: 2.

What do you meant by ‘blue ocean' strategy? How does it differ from brainstorming? How do organizations maintain continuity and purpose with a ‘blue ocean' outlook? Give examples from your experience if you have worked in an organization with a ‘blue ocean' outlook?

Question: 3.

Identified four different kinds of diversification. What is one of the kinds of diversification? How would you explain that type of diversification? Provide examples of organizations that made use of one of these kinds of diversification.

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