This post is a 2 question part in order to recieve full credit.

1-  With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in "Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability"? How should businesses handle those deemed to be vulnerable?

2- Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why or why not.