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This part of your comprehensive project will focus on product concepts.

1. How would you classify your product or service (i.e. Convenience, Shopping, Specialty or Unsought)?

2. Provide the rationale for your choice of the above.

3. Describe the type of packaging and labeling you would use.

4. Describe the global issues in the branding and packaging of your product or service.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91705417

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