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Your final portfolio for the class will be to create a marketing plan for the company of your choice. You will need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan.

Use the marketing plan that is linked below and that is required reading for this module for your final portfolio project as a broad guide.

The marketing plan document is essential to business strategy and is a focal point of this introductory class. The essential information of a marketing plan is outlined in this document and will serve as the blueprint for your portfolio project due this week.

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