This is an individual report requiring you to discuss and analyse the effectiveness of an organisation's social media marketing strategy.
Select an organisation based in Australia for your case study. Using the following headings as a guideline, discuss the following:
- What is the organisation and what products/services do they provide? What industry do they form part of?
- How does the organisation advertise or utilise various marketing strategies to promote its products and/or services?
- What specific types of social media does the organisation utilise?
- Discuss the effectiveness of the organisation's use of social media.
- Conclusion
- List of references
It is anticipated that each section will have around 150 to 200 words of content, totaling 1,000 for the entire assessment (+/- 10%).
Utilise the Harvard style of referencing throughout this assessment. This should include a minimum of 8 references of which at least 4 must be sourced from journals.
Note:References sourced from Wikipedia will not be accepted and penalised.