This is a group work. I have a small portion of the work. My part is Opportunities and Threats of industry which is sport media and retail. The company we researching is Barstool sports.
Mainly focus on opportunities and Threats of sport media industry. The one of opportunities of sport media is retail. Please follow below documents.
A BRIEF description of the technological,economic, cultural, and political/legal environment of the market. Also, provide a strategic analysis of the key competitors already in your market, as well as potential entrants and substitutes for your products/services.
Guidelines
explore the industry environment in your product/service category with a detailed description of the technological, economic, cultural, and political/legal environment of the market and future trends.
Provide a detailed assessment of the key major local and global competitors in the industry, potential entrants, buyers, suppliers, and substitutes for your products/services.
For this part of your analysis, in addition to identifying major competitors, try to find information about their marketing programs (products, brands, served segments, distribution, pricing tactics etc.), as well as their major strengths and weaknesses.
In this section, you should also discuss the opportunities and threats facing your industry in your market (Also see Chapters 3 & 4).