1. This case study describes several different strategies for attracting and retaining new employees. On the basis of the four drives described in four-drive theory and the needs listed in Maslow's needs hierarchy, identify the drives and needs associated with eaqch of these initiatives. Which needs or drives seem to dominate in the article?
2. If Claire Pignataro and some other recruits earn less pay than people in other industries, to what extent would the attraction and retention initiatives described in this case study reduce feelings of inequity?