This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport.

Write a 2 page paper on entering a new foreign market. Please make sure to add abstract and Grantham University

Address the following in your paper:

· As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?

· Does Megabus have any overwhelming resources and capabilities?

· As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?