This can be a very controversial topic and is one that should solicit strong opinions. Have you ever thought about this? My guess is the average consumer has not, should we only blame the marketing people? Do consumers have a free will to decide what they can afford to purchase? If minorities are not targeted, would they feel like they have not been given the same opportunity to know about products as the rest of society?

Respond to the following:

• In your opinion when marketers use their knowledge of specific target markets, such as minorities, do they prey upon their weaknesses and possible lack of information and exploit them for their gain? Please support your answer with relevant examples.