This assignment will assess the following learning outcomes:

1. Critically appraise contemporary key branding theory and concepts.

2. Critically evaluate their impact on brand management practice.

The Assignment Task:

Assume that you are a Brand Manager in any international organisation of your choice and are tasked to develop and execute a branding programme to build awareness and create demand.

You are also expected to evaluate the challenges that will be faced by the company considering changes in the environment. You are required to write a 2500 - word report that covers the requirements below:

1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation.

2. Illustrate the impacts of brand management as practised by the organisation.

Implementation of Harvard Referencing System (minimum 10 references)