Ask Marketing Management Expert

This assignment uses a similar strategy to the assignment in week one. You will find another article related to your topic of interest (same topic as week one-do not change topics). Use the library and the same essential process that was described last week, including the preparation of a 450-600 word paper to submit along with the article that you find(upload 2 documents: your submittal and source document).

Consult the rubric associated with weekly assignments to see the grading criteria.

NOTE: SELECT AN ARTICLE THAT WAS PUBLISHED WITHIN THE LAST TEN YEARS.

DETAILS:

1. Using the same topic you selected in week one, and utilizing a similar research strategy in the online library, find a journal article that presents quantitative scholarly research associated with your topic. Remember that scholarly research involves solving problems. If your article does not use quantitative methodology then you do not have an appropriate research article. For the purposes of this assignment you want to intentionally find a research article that contains quantitative methodology. Save the article to your computer to have as a reference.

2. Avid research skills need to be applied in this exercise. In Proquest or EBSCO, make the "Advanced Search" do the work for you. Utilize all three boxes in the search window.

For example, if you are trying to identify a scholarly journal with the topic of leadership that has hypotheses or questions identified, then in the first search box use the key word "leadership" in the next search box use the key word "hypotheses" and the last search box use the key word "research question." .

You also may want to do a search and change one of the key words to "quantitative" that produce an article that reports a quantitative study that may have hypotheses and/or research questions associated with the study.

REMEMBER to check the "Scholarly Journal" box and the "Full-text" box. Also, viewing the article in the PDF version will allow a better viewing of the quantitative research article in its entirety.

3. Write a short paper (450-600 words) that demonstrates a brief analysis of the quantitative research article you selected. You are to write your paper in such a way as to answer the questions/issues below. However, do not include the list on your paper. Instead, let the items guide the content expressed in your paper, which should be in typical paragraph form.

State the research problem or issue in the study.

State the hypothesis/questions or objectives. Were they stated clearly?

What questionnaires/survey instruments were used to answer the problem?

What was the population used in the study? Was there a sample used? If so, how was the sample selected? How many were in the sample?

What were the statistical techniques (Examples: mean, median, mode, ANOVA, MANOVA, regression analysis, etc.) used to analyze the data?

Summarize the results. How clearly were the results presented?

What are the limitations of the study? Are they stated?

Summarize the conclusion(s). Are the conclusions presented clearly? Does the data support the conclusions? Does the researcher over generalize the findings?

How can the results and conclusions presented in this study be applied in your particular field of study or work environment?

4. Utilize the APA Helps in the Resources area to help you present your brief paper in APA format, which means that you need to write a Title Page and References Page separate from the body of the text of the paper (no abstract or author note are needed). On this assignment you should write the publication information about your article on the References Page and then also cite the source in the body of the paper when you are stating facts.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92242818
  • Price:- $20

Priced at Now at $20, Verified Solution

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As