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Management Studies

This assignment requires you to choose:

a product and find a market to promote your product, or
a market and analyse its needs and find a product to satisfy the uncovered need.

When giving your reasons for choosing a market give the comparisons to the next two markets you rejected.

Three steps in determining whether an international market is right are:

1. is there a need for the product?

2. can the potential market pay for the product?

3. is the market large enough?

In the process you will look at the statistics of the markets including the:

Culture & Tastes
Demographics
Geographic problems (distance, heat, cold, storage, shelf life etc)
Competition
Local demographics
Economics
Stability
Languages
Social structure
Legal regulations and enforcement effectiveness
Level of technology
Infrastructure.

You will list the sources of your information (Secondary Data) and what primary research you would undertake.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9526017

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