This activity will allow you to identify how marketers go to great lengths to differentiate and stress form and not function, even in low-end product categories. The form versus function discussion applies in many areas, including marketing. Some marketers consider product performance the end all and be all. Other marketers uphold that the looks, feel, and other design elements of products are what really make the difference.

Respond to the following:

• Consider the statements “Product functionality is the key to brand success” and “Product design is the key to brand success." Take a stand and justify one statement, supporting it with examples.