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Think of some practice or position to which you are opposed. For example, you might have objections to organizations on the far right or left politically. Now suppose that such an organization offered you twice your annual salary to create Web sites for them. Would you do it? Is there a price at which you would do it? What if the organizations was not so extreme but feature products that you found distasteful? What if the Web site you designed was not objectionable but the parent companies policies were objectionable? For example, if you are opposed to smoking would you design a Web site for a tobacco company? At what price? What if the site just displayed sports scores without promoting smoking directly?

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