Think of a recent (aired, posted, or printed in the last year) advertisement that you found to be deceptive or offensive and respond to the following questions:

1. Briefly describe the ad. Why did you find this advertisement deceptive or offensive?

2. Which of the social responsibility issues discussed in the chapter does this ad illustrate (Demand Creation, Shaping vs. Mirroring, Over-Commercialization, Poor Taste and Offensive Advertising, Sex Appeals and Body Image, Diversity and Stereotypes, Misleading Claims, Comparative Advertising, or Product-Related Issues)? Support your choice.

3. If you were the advertiser, what corrective action would you take to demonstrate a commitment to marketing in a more ethical manner?

Part #2:

Apply Review the Institute for Advertising Ethics Principles and Practices for Advertising Ethics (p. 74) and respond to the following questions for your focus product or service (selected in Module 1):

4. What ethical challenges do you foresee when it comes to advertising your product or service? Note: Consider the social responsibility issues from the chapter. Support your choice.

5. Based on your review of the IAE code of ethics, how can you demonstrate social responsibility in the brand communication for your focus product or service?