Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product's closest brand competitor? Explain why you chose this brand rather than the competitor's brand. How did the marketing for the product influence your purchase?

How would you apply the four p's to a service? Choose a service you use. What is the service? What is the name of the business that delivers the service? Describe the role of the four p's in the company's marketing for that service.

Reflect on your coursework so far. What assignment was the most engaging and why? What information have you learned? How will you use your new knowledge? Evaluate your work so far. What assignments and/or activities did you excel in? What could you have improved on?