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Think about your two companies from week 3 assignment. Pick a real (meaning non fictitious) magazine in which one of your companies may want to advertise. Pretend you are the account executive for that magazine publisher, and write a professional business letter to one of your companies advising them of all the advantages of using magazine advertising in general and your publication in particular for their advertising. Be sure to incorporate the advertising language from the assigned readings. Please clearly indicate each of the benefits of magazine advertising by typing key words in bold or numbering them. Chapter 12 discusses many of the advantages of magazines. Be sure to cover ALL the Advantages of Magazines from chapter 12. This letter should be about one or two pages in length.

Two Companies to be talked about: Walmart and Farm 'n Fleet

Advantages to be covered:

Selectivity, reproductive quality, creative flexibility, permanence, prestige, and services

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92212891
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