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Think about what you have learned this week regarding market entry strategies and apply your understanding of these strategies to this assignment. Thoroughly discuss the topics below. Topic Requirements: What are the advantages and disadvantages of using licensing as a market entry tool? Explain. List and briefly describe the six success factors for global strategic partnerships. Identify and briefly explain the four market expansion strategies. Content Requirements: Your response to each part of this assignment should be a minimum of one paragraph, for a total of three paragraphs.

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Operation Management, Management Studies

Category:- Operation Management
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