Think about ways your promotions could turn a first-time customer or dealhunter into a repeat, loyal customer. Which sales promotion tools should your company use? What trade shows could your firm attend? Search the Eventline database for trade shows appropriate to your firm. Order media kits and explore the feasibility and costs of attending those trade shows.

For a listing of tradeshows, go to www.exhibitornet.com and look for the directory of shows, or the Trade Show News Network at www.tsnn.com.