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Management Studies

Think about the things you have bought recently (last few weeks). Which one of the following MOST influences what you buy?

1. Advertising - Encouragement from a company to buy its product

2. Appearance - how a product looks

3. Brand loyalty - commitment to a brand and you buy repeatedly

4. Country of Origin - where it was made

5. Durability - how long something lasts

6. Environmental Impact - environmental damage caused by creating the product

7. Labor - how the workers who made the product are treated and paid

8. Popularity - bought and used by many people

9. Price - how much something costs

10. Product warranty/guarantee - a promise from a company to repair or replace something that breaks

11. Recommendation - someone you knwo encouraged you to buy a product that he/she uses.

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Marketing Management, Management Studies

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