Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)

Tell us your favorite product that you purchased using social media and what positioning statement the company used. (Remarks: I purchased a Sony "65 in television)

Make sure you include the information from the fill-in-the-blank positioning statement.

Also, state your opinion on how well social media clearly portrayed the positioning statement. (Remarks: I purchased a Sony "65 in television)

Writing a Positioning Statement

• Positioning statement Succinctly communicates parameters of a position

• Answer the following questions:

1. Who are you trying to persuade?

2. Who are you competing with?

3. How are you better?