These are the cases you are assigned:

Case Study 1: Case 2.1 Hotels Market New Comforts Just for Millennials

Case Study 2: Case 12.1 United and Continental Merge Their Services

Format:

Please follow this example of the Proper Format for Case Studies:

Student's Name: John H. Doe

Title: The Office

Summary: Provide a concise, but complete, summary of the case.

Question 1:

Response:

Question 2:

Response:

Question 3:

Response:

Guidelines:

1. Please follow the proper format for case studies.

2. What I am looking for in the summary of the case is for you to read it, analyze it, and then condense it. Include those points that are pertinent to understanding the case; omit those that are not. This is similar to an Executive Summary that you may have experienced in the business/professional world or other classes. When you have finished, the reader of your summary should have a complete understanding of the case, but with much less detail than provided by the textbook author.\

3. Answer the case study questions completely, using the doctrine provided in the chapters of the text, your analysis of the case, and your experience/judgment. If a question has more than one part, ensure you answer all of it. Be sure to include at least 1 text citation from the course textbook chapter(s) to justify your opinion in response to the questions. You are welcome to include more than 1. If you are unsure how to site, please visit information below on Citations for either APA or MLA, your choice.

4. grammar/spelling/punctuation/etc. are important. Write in complete sentences and proofread your work. In the business/professional world, you are often judged by your correct use of the English language. Therefore, I take this into consideration when scoring your case studies. In that regard, don't let your computer proofread for you. It will let you get away with "rout" when you mean "route", "to" when you mean "too", "manger" when you mean "manager", etc.

Case 2.1
Hotels Market New Comforts Just for Millennials

Questions for Critical Thinking
1 .Hotel chains see Millennials as "critical" to their financial growth. What are some reasons why?

2 .How should the hotel industry use social media to connect with younger travelers?

Case 12.1
United and Continental Merge Their Services

Questions for Critical Thinking
1. The new United admits it may have hurt itself with customers by making too many passenger-service-related changes at once, like reducing the free baggage allowance at the same time it introduced the new passenger information system. Do you agree? Why or why not?

2. On the financial side, the merger is intended to boost revenue and shrink costs. What customer-service goals do you think the new United has? What customer goals should it have?

Attachment:- Case-2.1 and Case 12.1.rar