There is a host of sociological and cultural research that paints a robust picture of the effects of globalization on culture. This Application focuses on the flows of culture between Western and developing nations. As a practitioner in this global environment, you should be familiar with these culture effects.

Use newspapers, magazines, and the Internet to research cultural changes in both Western and developing countries due to globalization. Then perform the following tasks:

1. Outline the cultural aspects of globalization. Take an anthropological, rather than a business, perspective.
2. Explain how you think understanding culture helps in doing business in today's global economy.