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There are two (2) very different target markets and sales forces discussed in the videos links below. Identify some of the key differences between the organizations' sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.

Small Busines Success Story

YouTube URL: http://www.youtube.com/watch?v=lYX04wiMYmQ

Non-alcoholic drinks-Iran-10-02-2011

YouTube URL: http://www.youtube.com/watch?v=0-4ivPwMDCE

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