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problem 1: There are three aspects of a business which are of interest to marketers. In brief describe, by using an illustration, the three aspects.

problem 2: When setting prices companies require thinking about a number of factors. describe four factors which are important when setting prices.

problem 3:

a) What are the two main ideas which Green Marketing is based on?

b) Green Marketing needs that the marketing mix should be computed in terms of the four Ss. Describe, using an ex, the four Ss.

problem 4:

a) Define the term consumer buying behavior.

b) Why is consumer buying behavior significant to the marketing manager?

problem 5:

a) Define the term micro culture.

b) What are four factors of a micro culture that a marketer should consider?

problem 6:

a) What are the five functions of packaging?

b) Define the given marketing terms:

•    Differentiation
•    Brand
•    Cannibalization
•    Product audit
•    Unique selling proposition

problem 7:

a) Define the given in marketing terms:

•    Polycentrism
•    Ethnocentrism
•    Geocentrism
•    Economic risk
•    Consumer mobility

b) Describe, by using exs, the given:

•    Push-oriented strategy
•    Pull-oriented strategy

problem 8: describe three problems a media organization might face when trying to promote a product or service overseas.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94598

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