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There are many controversies regarding reimbursement for telemedicine services. Imagine that you are negotiating with an insurance carrier to obtain reimbursement for a store-and-force telemedicine service that you have developed. The medical director of the second insurance payer states: "Telemedicine seems like "screening" rather than a mechanism for delivering health care. This is because you are simply using technology to identify patients who need to be referred to a real doctor, rather than providing true medical care. Therefore we should only reimburse a very small amount for these screening services." In you opinion, is this a legitimate argument?

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