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There are a variety of different types of nonhospital clinic and care facilities. Your hospital system is deciding to expand operations by adding a nonhospital clinic or care facility. The chief executive officer (CEO) has asked you to perform preliminary research and deliver a presentation to the executive team during its upcoming strategic planning meeting to consider possible alternatives.

Research and describe 1 long-term care and 1 short-term care facility. Consider credentialing, marketing, ethical, and corporate structure concerns. Create a PowerPoint presentation of 15-20 slides on the strengths and weaknesses of the 2 options.
Your presentation should demonstrate the following:

What are the differences in long- and short-term care facilities?

How are they financed?

What are the administrative concerns that you would have as a manager of each of these?

What recommendations would you make to help the executive team in its decision-making process?

Marketing Management, Management Studies

  • Category:- Marketing Management
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