There are 2 discussion below.  Please respond to each discussion with at least 50 words.

Discussion 1

It can be somewhat difficult to accurately predict what the future will hold for large companies such as P&G. However there can be a few factors that would have a significant outcome on the ability for P&G to remain competitive.  The main contributors to their bottom line are divided into three sections: Beauty and Grooming which makes up 35% of net earnings, Health and Well-Being (including snacks and pet care) equals 23% of net earnings, and Household Care (including home, baby and family care) which is 42% of net earnings. If consumers change the way they live which has been a constant for the last century then P&G will have to be constantly staying ahead of the change. By leading this change it may have a better position to control it. One example is people making a huge deal about living green, this was not even in discussion during the 70's. People also have had a large interest in Organics, Many of P&Gs products are chemical based and could pose an issue if they do not come out with an accommodating line of products. As stated above predictions can be hard, society, technology, economics, environmentalism, and politics are always changing, so that in reality is the only constant. Having a big focus on R&D and marketing to adapt to the trends is the key to success for P&G.

Discussion 2

The future success of P&G may seem shaky, but I believe if the company continues to bring forth the same effort they have in the past few years they are going to be able to hold their competitive edge. In 2014, the company earned $1.18 per share on revenue of $22.28 billion for the quarter, and it seems to be on track to achieve a mid-single digit earnings growth year-over-year. The company looks great on R&D and this is the reason the company has a great bottom line. My hopes for the company is to watch them continue their known marketing strategies to help keep their consumer base. The company's future also looks bright because of their lead in global marketing shares. The organization has to keep this progress up in order to compete with others in their league. Strong market position provides P&G with significant competitive advantage as well as stabilizes the company's financial growth.

Some challenges for the company may be currency exchange rates and some losses due to closure of brands. The company went from 300 brands to only 65 and as a result the company has lost a lot of its capital, but the company oversees a great accomplishment awaiting with this plan in place.

P&G has many opportunities the company can take advantage of such as overseas growth, increased purchasing power and the need for their products in rural markets. A major challenge for many company in the same market as P&G is penetrating in rural markets, mostly because these markets are price sensitive and unmoved by advertisements. Another factor P&G should be focused on are unbranded competition. The government is supporting local brands as well as foreign countries are supporting their own organizations too, products are on the rise and therefore offer higher local unbranded competition, something P&G has to look out for to protect their profits and sales. These are just a few factors the company needs to keep their eye on in order to stay ahead of competitors.