Theories of Disruptive Innovation and Value Innovation

You will critically examine the theories presented in Unit 2 and then apply those theories to a current, publicly traded company. Write a paper in which you complete the following:

Introduction
Explain the purpose of this paper, which theories will be evaluated, and which company will be studied.

Theory

Define each innovation theory and be specific regarding theory criteria. Provide examples to enhance the discussion.

Theory Evaluation

Critically analyze, compare, and contrast the theories of disruptive innovation and value innovation. Define each theory's criteria and then compare and contrast them:

- How are they alike?

- How are they different?

- Since there are different of points of view on what makes up a theory, include this in your analysis.
- Note: You may wish to present your evaluation in the form of tables in APA format. Tables are an effective way to present compare and contrast evaluations. Bullet points and numbered lists are also acceptable. See your APA Manual for more information about tables.

Case Study Application

Choose any publicly traded company (listed on any stock exchange, such as NYSE, Tokyo, et cetera) and analyze that organization's capacity for innovation foresight and opportunities for disruptive innovation or value innovation, based on your analyses of the theories. As part of your evaluation, consider the organization's successes and failures in this capacity, focusing on events within the last five years.

Conclusion

For your conclusion, be sure to link back to the concepts touched on in introduction and the body of your paper. What conclusions can be drawn from the theories presented and the evidence applied to your case study organization?

APA Style and Format

You are required to format your paper using APA style throughout, including headings, citations, and references. An APA-formatted template for this assignment has been provided in the DBA Resources and Templates Toolbox.

Research Tips

For a successful paper, be sure to carefully research the theories and the organization with validated information, such as peer-reviewed journals (PRJ) or practitioner journals (PJ) from the Capella University Library. Please note that company Web sites are a starting point only and are not validated information. Theory discussion should include referencing the assigned readings from Unit 2.

The research for your company evaluation should start with PRJs and PJs. Expect that you will need to obtain current information from business publications such as the Wall Street Journal, Hoovers, Datamonitor, MarketLine, Yahoo Finance, CEO Express, SEC Edgar (for example, all SEC filings such as a 10k), and annual reports. You can also use information from company Web sites; however, use caution because only the financial information on such sites is validated. Make sure these are not your only sources. Do not use case study Web sites.

Reminder: The Theories of Disruptive and Value Innovation video instructions and the DBA Resources and Templates Toolbox (linked in the Resources) offer additional tools to help you develop this assignment.

Please see the PowerPoint presentation (linked in the Resources) that demonstrates three great sources of information from the Capella library on companies and their industries:

- MarketLine.

- Hoovers.

- IBIS World.

Assignment Requirements

Your paper should meet the following requirements:

- This assignment is due no later than 11:59 p.m. (CST) Sunday night.

- Length: Minimum of 1,500 words, not including a cover page and reference list.

- References: In addition to the assigned readings for this unit, include a minimum of two (2) references on your case study organization.
o Cite and reference these sources according to APA guidelines.

- Format: Follow APA guidelines for style and format, and use the APA Template included in the DBA Resources and Templates Toolbox. Refer to the APA Style and Format module in the Resources for more information.

- Tone: All discussion posts and assignments are considered formal research writing. This means no personal pronouns and no paragraphs without a citation.

- Important: You must submit your paper to Turnitin and revise as necessary to achieve a matching rating of less than 8%.

Attachment:- Theories of Disruptive Innovation and Value Innovation.rar