Theoretical concepts, processes and models as presented during lectures and tutorials should be used and applied.

IN THE WRITTEN REPORT YOU SHOULD:

1. Tools of strategy: Provide an overview of the company's current performance (in majority of cases this will be financial)

2. Identify the company's capabilities: using Porter's Value Chain

3. Conduct an industry and competitive analysis: incorporating the theory

4. Identify the company's competitive advantage: incorporating selected theory/ies and concepts

5. Recommended strategies: Develop recommendation/s for future strategy/ies incorporating theories and concepts

This will demonstrate your ability to apply the important concepts, processes and models in this subject to competitive analysis.

Content should display logic and cite examples and theories. You must include:

- Research using at least 2 academic journal articles
- Carefully select appropriate theories and concepts
- Construct an in-depth and analytical discussion
- Use evidence and examples to support your work
- Write in a clear and logical manner.
- Cite all references using the Harvard referencing system
- Prepare and format a reference list.

Your REPORT should be in proper format and will be assessed on the following criteria:
- Quality of analysis applying the theoretical concepts of the course.
- Creativity and innovation demonstrated in presenting information.
- Professional format with consistent fonts, proper sequence of paragraphs, correct referencing, spelling and grammar.

IN THE ORAL PRESENTATION YOU SHOULD:

1. During Sessions 6.1 (or 5.2 dependent on group numbers), deliver a five minute presentation per student at a pre-determined time, as approved by your Lecturer via the Moodle Discussion Forum.

2. Provide an interesting overview of your written report consistent with the topic

3. Generate positive audience engagement including positive verbal/non-verbal communication and good visual aids.