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The Final Project: Enterprise Rent-A-Car Case Study is due in Module 8. To help you prepare for the project, review the information on the following web page: Recruitment and selction at Enterprise Rent-A-Car http://businesscasestudies.co.uk/enterprise-rent-a-car/recruitment-and-selection-at-enterprise-rent-a-car/introduction.html#axzz2wt40yqUo . Be sure to read all 6 pages of content and explore the Student resources on the right-hand side of the page. You should also explore the Enterprise Alive website https://www.enterprisealive.co.uk/.

Directions: For your final project, you will write a report that addresses the following items as they pertain to Enterprise Rent-A-Car:

  • What are the elements of Enterprise's strategic management process?
  • How does Enterprise use its human resources to gain a competitive advantage?
  • What steps does Enterprise take to cultivate diveristy in its employees?
  • What positive elements of Enterprises employee recruitment and selection process can you identify?
  • Where are some areas that Enterprise might need improvement in the employee recruitment and selction process?
  • Would this be a company you would want to work for? Why or why not?

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