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Q. An advertising agency in Los Angeles once held a contest among its employees to see who could create the most visibility for the company. The winning team comprised two staff members who put on a wet t-shirt display on an interstate overpass with television helicopter crews capturing and Showing footage on the local news. In the AIDA model, illustrate what the advertising agency was attempting to create?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9375705

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