The website, The Global Brand, highlights five factors that lead to global brand success. They are:

1. A great brand experience

2. Clear and consistent positioning

3. A sense of dynamism

4. Sense of authenticity

5. Strong corporate culture

Check out the descriptions for each of these factors at http://www.millwardbrown.com/subsites/global-brand-online/brand-success/five-brand-success-factors and then apply them to the case narrative for Connexia. Decide whether one, all, some or none of these factors are present, cite the case narrative with your evidence. You can take on all five factors or just fully develop one of them and let your classmates do the heavy lifting on the others.