The Web 2.0 Environment and Social Networks
Multiple Choice Questions (Circle the correct answer)
1) Wikipedia is a free online collaborative encyclopedia that had to resolve each of the following problems except:
a. people with malicious agendas posting false information.
b. competition from the bigger Encyclopedia Britannica.
c. poor or substandard quality of the content.
d. invasions of privacy.
2) All of the following are types of virtual communities except:
a. associations.
b. affinity portals.
c. search engines.
d. gender and ethnic communities.
3) What is the top social network?
a. Bebo
b. Facebook
c. Friendster
d. MySpace
4) All of the following are ways social networks generate revenues except:
a. offer a premium service for a monthly or per service fee.
b. charge organizations a monthly service fee.
c. host auctions for individuals or enterprises.
d. have members pay a fee to be affiliated with the social network.
5) ________ , also called viral marketing, is free advertising that can increase the visibility of niche retailers and products.
a. Mixi
b. Word-of-mouth
c. Web 4.0
d. Semantic Web
6) The main purpose of LinkedIn is to allow registered users to ____________.
a. create and maintain a list of contact details of people they know and trust in business
b. develop a client base based on referrals
c. post and find technology jobs
d. aid successful business launches
7) Craigslist and MySpace provide ________ to search based on friends and contacts or by geographic proximity.
a. entrepreneurial networks
b. classifieds and job listings
c. virtual malls
d. advertising campaigns
8) Apple's iPhone uses a ________ , which is an accurate and patented interface.
a. multitouch touch screen
b. dedicated control
c. touch-sensitive display
d. touch-pad
9) ___________ has/have the potential to enable faster connectivity, richer ways of interacting, and more powerful search engines.
a. Enterprise applications
b. Application program interface (API) services
c. Web 3.0
d. RSS and Web services
10) An evolving extension of the Web in which Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents is known as ____________.
a. net neutrality
b. mobile social networks
c. Semantic Web
d. voice commerce
Critical Analysis / Case Study Problems
The Critical Analysis questions are designed to help you gain a deeper understanding of the subject matter, develop an increased ability to apply what you have learned and integrate this knowledge into a greater understanding and appreciation for your field of study. Completion of the following questions will help you outline your answers and organize your thoughts within an appropriate framework. These practice questions will not be graded, but you should apply the same analytical skills and writing proficiencies that you will need for the unit essays. We suggest writing your answers on another piece of paper and comparing your results to the suggested answers at the end of this chapter to help you identify any areas you need to review.
1. Characterize social marketplace.
2. What are the major characteristics of Web 2.0? What are some of the advantages of Web 2.0 applications?
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) All of the following are examples of e-government except:
a. an eBay-seller sells surplus army supplies.
b. a contractor submits an application for a building permit using a city hall Web site.
c. an unemployed worker consults a Website operated by the state employment department to learn about job openings in his city.
d. a citizen takes an online drivers' education course.
2) An example of G2C is ___________.
a. an employee at the Chamber of Commerce gets local demographic data from a U.S. census site.
b. a driver applies for and pays for the renewal of his auto tag online.
c. a road contractor uses the Internet to submit a closed bid on a paving contract.
d. a regional hospital conducts an online reverse auction for cleaning supplies.
3) Sharing information more quickly and conveniently between the federal and state, local, and tribal governments is a performance objective of which category of e-government?
a. G2C
b. G2B
c. G2G
d. IEE
4) Chaplin reports quarterly sales revenue from his business to city hall over the Internet. He pays his local business tax with a credit card. This is an example of _____________.
a. e-government
b. G2C e-commerce
c. G2B e-commerce
d. e-procurement
5) A government agency uses a reverse e-auction to comply with the tendering system requirements specified by law. This is an example of _____________.
a. e-government
b. G2C e-commerce
c. G2B e-commerce
d. e-procurement
6) What motivated the implementation of government e-procurement?
a. Governments must interact with other types of governments on a daily basis.
b. Governments buy large amounts of MROs and other materials directly from suppliers.
c. The government needs to offer training and education to thousands of employees.
d. Technology made it possible to quickly implement government-wide systems.
7) All of the following describe Second Life (SL) and SL Educators (SLED) except:
a. SLED sponsors meet-and-greet events in SL, helping real-life educators to connect with each other.
b. Educators have been slow to embrace SL because of the complexity of its media-rich features.
c. Students and educators can work together in SL from anywhere in the world as part of a globally networked virtual classroom environment.
d. Using SL as a supplement to traditional classroom environments provides new opportunities for enriching existing curricula.
8) More and more people are willing to pay for digital music, as shown by the success of ______________.
a. Napster
b. Kazaa
c. iTunes
d. P2P
9) E-books can be delivered in all of the following ways except:
a. via Web access.
b. via Web download.
c. via RFID.
d. via dedicated reader.
10) The primary advantage that e-books offer publishers is _____________.
a. the ability to reach many readers
b. lower production, marketing, and delivery costs
c. the ease of customizing textbooks and trade books
d. the ease of updating books in real-time
11) A major purpose of an organizational knowledge base is to support and allow ______________.
a. knowledge sharing
b.e-learning
c. responsible blogging
d. organizational capital
12) M-commerce transactions and activities require _____________ and ______________.
a. wired networks; access points
b. cell phones; portable computers
c. hardware and software infrastructures; infrastructure support
d. smartphones; switches
13) Characteristics of mobile devices that need to be considered when designing mobile computing systems include all of the following except:
a. small screens.
b. reduced memory.
c. restricted input capabilities.
d. broad bandwidth.
14) A ___________ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space, such as a single room, and most commonly with Bluetooth.
a. personal area network
b. local area network
c. wireless area network
d. Wi-Fi area network
15) A(n) ____________ is a computer system capable of integrating, storing, editing, analyzing, sharing, and displaying spatial information.
a. GIS
b. GPS
c. L-commerce system
d. OnStar system
16) You are walking near a coffee shop and suddenly your cell phone beeps with a message: "Come inside and get a free biscotti with any purchase." This is an example of _____________.
a. permission marketing
b. location-based advertising
c. customer relationship management
d. m-commerce
17) Health risks of cell phone use include all of the following except:
a. cell phone addiction.
b. damage from cell radio frequency emissions.
c. spinal injury.
d. repetitive stress injury.
18) Ethical issues raised by m-commerce include all of the following except:
a. limited access to data and documents.
b. privacy invasion.
c. infringing on workers' personal time.
d. isolation.
19) In order to protect the privacy of individuals, privacy protection defenses must be __________.
a. designed into RFID tags, nodes, and networks
b. addressed in a post hoc fashion
c. addressed in an ad hoc fashion
d. the responsibility of government agencies
20) The banking industry was a good candidate for disruption by person-to-person (P2P) technology and disintermediation by ZOPA because _____________.
a. the industry offers a widely-needed service
b. of fierce competition and low barriers to entry
c. the industry was making huge profit margins off customers
d. the industry had small profit margins
21) _____________ are companies that introduce a significant change in their industries, thus causing a disruption in normal business operations.
a. Disruptors
b. Mashups
c. Information clouds
d. Web 3.0
22) The real estate brokerage industry has been disrupted by companies such as Zillow and HomeGain for each of the following reasons except:
a. Homeowners can enter zillow.com and go to zestimate to get an approximation of their home's market value with a map of the neighborhood.
b. The Zillow and Homegain sites provide more services and information than Web 1.0.
c. The Web 2.0 real estate sites have driven down commissions from 6 percent to almost 1 percent.
d. Homeowners can get comparisons of the estimated price of their home with neighbors' homes.
23) Companies can interface with social networks in all of the following ways except:
a. use search engine optimization (SEO) to increase search engine ranking.
b. use existing public social networks, such as Facebook or MySpace, or virtual worlds, such as Second Life to create pages and microcommunities.
c. create an in-house private social network and then use it for communication and collaboration among employees and retirees or with outsiders.
d. conduct business activities in a business-oriented social network, such as LinkedIn, or sponsor such a site.
24) Craigslist and MySpace provide ________ to search based on friends and contacts or by geographic proximity.
a. entrepreneurial networks
b. classifieds and job listings
c. virtual malls
d. advertising campaigns
25) ________ has/have the potential to enable faster connectivity, richer ways of interacting, and more powerful search engines.
a. Enterprise applications
b. Application program interface (API) services
c. Web 3.0
d. RSS and Web services
Please answer ONE of the following:
1) What are the business forces that are driving the transition from traditional education to online learning?
2) Briefly describe Web 2.0. How does it differ from the traditional Web?
3) Detail how technological, business, social and economic factors have contributed to the development of m-commerce.