The Walt Disney Company is one of the world’s leading producers and providers of entertainment and information. Walt Disney Company decided to start its operation in Saudi Arabia with a theme Park named as Disney Land. The Company hired you as Marketing Manager of Saudi Arabian Region.

Assignment Objectives & Requirements:

1-Analyze the industry by applying Porters Five Forces  

2-How Disney will establish, develop, and enhance mutually beneficial relationships with customers?  

3-How will you plan for marketing Research and maintenance of the customer information?

4-For managing brands what resources you will use?

5-How will you create value propositions to meet the requirements of target customers?

6-What procedures and strategies will you follow use when making pricing decisions?

7-Categorize marketing and advertising strategy and method.

8-Describe what are the ethics and laws within your Disney Land.

9-Conclude your report.