The videos in this module clearly suggest that corporate social responsibility (CSR) is "the role the company plays in supporting society" and "many companies are trying to find ways to make money, while doing something positive for society." The idea is that companies are responsible for "doing well while doing good."
To better prepare for this discussion, take a few moments to review the following videos:
- Neiling, E. (2008, December 11). Impact of corporate social responsibility [Video file]. Retrieved fromhttps://www.youtube.com/watch?v=iD8OOLqbQ9U&feature=youtu.be
- Pohle, G. (2008, February 12). IBM study: Corporate social responsibility [Video file]. Retrieved fromhttps://www.youtube.com/watch?v=PdkYieDuVvY&feature=youtu.be
- Films Media Group (Producer). (2008). Corporate Responsibility Index (CRI) [Streaming video] [5 min 7 sec]. Retrieved from: http://vlib.excelsior.edu/login?url=http://digital.films.com.vlib.excelsior.edu/PortalPlaylists.aspx?aid=8496&xtid=40226&loid=64332
For your discussion:
- Identify a recent example of a company that is attempting to "do well, while doing good."
Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information.
- Identify a recent example of a company that has cut corners and done damage, while doing well financially.
Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information.
- Compare and contrast each company's CSR report.
- What drives CSR in these companies? Is the reason linked to pragmatism, ethics, strategy, or some combination?
- Identify the key stakeholders impacted by the CSR policies.
- Discuss the impact of these companies' choices on the company's image and competitive advantage. Consider the global aspect, if the company(s) is a global company.