The use of revenue management with the explicit objective, Ask an Expert

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The use of revenue management with the explicit objective of maximizing revenue (as opposed to maximizing profit) is most appropriate when …

a. The variability in demand is high relative to the mean.

b. The variable cost of serving a customer is negligible.

c. There are only two customer segments.

d. Net profit as a percentage of revenue is low.

e. Capacity is significantly constrained.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91874038

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