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The typical buying process contains of the following sequence of events- problem recognition, information search, evaluation of alternatives, purchase decision and post purchase behaviour. What exactly do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? What must marketers do to manage the four chief psychological processes affecting consumer behaviour?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9314063

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