The threat from a substitute product for an industry's products is high if (pick all that are correct - could be more than one)

a. The substitute is almost the same in features and costs.

b. The substitute provides similar customer experience but with lower total costs.

c. The substitute uses the same technology as the industry but for a different customer outcome.

d. The substitutes only partially address the customers' concerns but is a lot cheaper than the industry's products.

e. The industry products are more versatile providing more than comparable utility and comparably priced to the substitutes