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The textbook refers to a study of odd pricing, the results of which were termed inconclusive. The text authors, however, claim that the study “does provide some evidence that using odd prices makes economic sense” (page 506). Is this conclusion valid? Why or why not? More generally, are pricing strategies such as odd pricing, price discrimination, cost-plus pricing, and two-part tariffs valid, ethical economic strategies? Why or why not?

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Operation Management, Management Studies

Category:- Operation Management
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