(Answered) The textbook discusses a stereotypes b ethnocentrism c

Management Studies

The textbook discusses a) stereotypes, b) ethnocentrism, c) degree of economic development, and d) fads as the basis for generalizations about country-of-origin (COO) effect on product perception. Explain each and give an example how each can be used as a source of COO effect when consumers make product perception and evaluation.

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