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The techniques we use to gaming Google or other search engines are often referred to as Black Hat techniques. Read these three artilces on how various companies have engaged in bad practices regarding their SEO efforts for the purpose of gaming Google. I want to hear your thoughts in this Discusssion forum after you read them. In particular answer the following for me:

Are you surprised by any of these? Do you think the JC Penney should have been punished more than they were? I am surprised how many companies think they can game Google. Just not smart, right? Or do you think it is okay to give a try?

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