The SWOT analysis is a major component of the strategic planning process. It provides leadership with an evaluation of organizational performance in relation to competitors and external forces.
This evaluation helps leaders capitalize on organizational strengths and improve its weaknesses in order to differentiate itself from competitors. For this Assignment, you conduct a SWOT analysis for a health care organization.
To prepare:
Review the Jasper Gardens Nursing Home case study in this week's Learning Resources.
Analyze strengths of the organization. Consider the following questions:
What does this organization do particularly well? Does it have a specific and recognized niche?
What resources does the organization have that might set it apart from its competition or position it for future growth?
What does the market perceive as strengths of the organization?
What financial considerations are relevant to its strengths?
Analyze weaknesses of the organization. Consider the following questions:
What needs improvement within the organization?
What resource deficits might impact this organization?
What does the market perceive as weaknesses of the organization?
What financial considerations are relevant to weaknesses?
Analyze opportunities of the organization. Consider the following questions:
With strengths and weaknesses in mind, what opportunities are available to this organization?
Are there current trends that might translate into opportunities?
Analyze threats to the organization. Consider the following questions:
What competitive threats exist for the organization?
Do insufficient or outdated resources hamper the organization?
Are there any current trends that might translate into threats?
Do any market, regulatory, and/or legal issues present threats?
Note: Your Assignment should show effective application of triangulation of content and resources in your conclusion and recommendations.
The Assignment
Using the SWOT Analysis Template provided in this week's Learning Resources, complete a 1-page SWOT analysis matrix.
The matrix should include a bulleted list of strengths, weaknesses, opportunities, and threats for Jasper Gardens Nursing Home.
Synthesize the information you have gathered from your analysis so that each bullet point clearly represents the most significant considerations within each category.
While this is a 1-page document that might appear to be simple, each point must be the result of deep and critical thinking.
MUST USE THESE RESOURCES:
Walston, S. L. (2014). Strategic healthcare management: Planning and execution. Chicago, IL: Health Administration Press.
Wayland, M. S., & McDonald, W. G. (2016). Strategic analysis for healthcare: Concepts and practical applications. Chicago, IL: Health Administration Press.