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Whole Foods Market (2005):Will There Be Enough Organic Food?

Whole Foods Market was the world's leading retailer of natural and organic foods, with 172 stores in North America and the United Kingdom. The supply of natural and organic foods was not keeping up with steadily increasing demand and could become a serious problem for the company. As the industry attracted more competitors, new prime locations were becoming harder to find. Whole Foods' CEO was uncertain about how to meet the company's aggressive growth targets.

Operation Research, Management Studies

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