The summary of the marketing plan should summarize the plan, Ask an Expert

Management Studies

The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91899243

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