Q1. Companies like J. Crew also banana republic are targeting many of the same consumers as Abercrombie & Fitch. Visit their websites also discuss Elucidate how their marketing strategies differ from those of Abercrombie & Fitch. Would you suggest any changes in these strategies that would allow these two companies to better position themselves in the minds of consumers?

Q2. The success of specialty clothing store has come at the expense of large department stores like Sears also J C Penney. Illustrate can department stores do to make the more relevant to the youth subculture?