The subject for my marketing plan topic is "marketing for online sales in the developing economies." In some families, the consumer is not willing to purchase products in store as all the members of the family are working and no member of the family has enough time. The marketing plan for the company would be to capture the online market share by coming up with a site and making it easy to access by the people at large. Online sales are getting momentum in the 21st century and the company can diversify their sales or increase their sales by marketing their products online. The budget allocation would be primarily to set a good website that can allow the consumer to purchase the products and the company can deploy external companies for the backend, like Godaddy, or Volusion. We need to look for the competitors like Amazon and many more who are in the same genre of online selling businesses. The online company is called BTC Products. The products are sold by the business to consumers and can be on the online website.

What numbers tell you that the demand for their 
products/services on going online and 
therefore this brand should utilize this channel?