The store manager of loya inc a clothing store wants to change the layout of the store to make it easier for customers to browse products and move around. He believes that customers are more likely to make a purchase if the store was eaier to naviagte through and customers did not feel any discomfort when the store was extremely crowded. The store manager employs James to watch and make notes on the most crowded and least crowded areas of the store. James then reports his findings to the store manager. In this scenario, James is engaging in __________

a. observation reaserch

b. survey reaserch

c. quantitative reaserch

d. ethographic reaserch