The store manager of a local independent grocery store, Ask an Expert

Management Studies

The store manager of a local independent grocery store thought customers might stay in the store longer if slow, easy-to-listen-to music were played over the store's intercom system.

After some thought, the manager considered whether he should hire a marketing researcher to design an experiment to test the influence of music tempo on shoppers' behaviors. Answer the following questions:

a. How would you operationalize the independent variable?

b. What dependent variables do you think might be important in this experiment?

c. Develop a hypothesis for each of your dependent variables.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92045654

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