The Start-up Expenses sub-section of the Descriptive Business Plan should include a discussion of the following elements:

1. A discussion of the applicable expenses to start the new business. These could include some (or all) of the following: costs of sales, professional fees, technology costs, administrative costs, sales and marketing costs, wages and benefits. Explain how each of these would impact your particular venture.

2. A discussion of any contingency percentage to cover any under estimation along with your rationale for this percentage

The Capitalization sub-section should include a discussion of the following elements:

1. The sources of all loans (existing or proposed) including amounts, terms, and collateral.

2. The names and amounts contributed by each investor in the business including the percentage of ownership of each investor.